Key findings from the communications industry

20th CEO Survey

This year, our 20th CEO survey highlights areas of growth, talent, trust, and globalisation within the communications industry. We surveyed 43 CEOs in 28 countries who, for the most part, are relatively optimistic for their organisations as well as the industry’s future. 

Be sure to view our highlight video with Alex Arena, group managing director at HKT Ltd. We appreciate his insights and reflections on this year’s study. 

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Communications CEOs are some of the most confident about future revenue growth

93% of communications CEOs are somewhat or very confident they will see revenue growth in the next twelve months – slightly higher than all industry CEOs (85%) and even higher than the technology industry (87%). Notably, however, the subset of communications CEOs that are very confident (56%) is one of the highest of all industries surveyed – and 18% higher than the global average.

Looking at long-term potential, 56% are very confident in their company’s prospects for revenue growth in the next 3 years, over that of all industry CEOs at 51%.

Communications CEOs are creating their own opportunities

Organic growth serves as a driver for corporate growth and profitability in the coming twelve months for Communications companies – with 93% of CEOs agreeing on this. Additional growth comes from such areas as new strategic alliances or joint ventures, and cost reduction. Why such optimism? CEOs have learned to be comfortable with the opportunities that uncertainty brings. CEOs are prioritizing investment in innovation, human capital, and digital & technology capabilities in order to capitalise on new opportunities.

The future of talent & managing the pipeline for a skilled workforce

Here’s the good news… 51% of CEOs plan to raise headcount, which is the highest level since we first asked the question. However, 84% of communications CEOs are concerned about availability of key skills.

As communications companies continue to change their business models to become more innovative, a new kind of workforce is required. Organisations need to source talent with technology skills as well as softer skills which haven’t historically been nurtured in communications talent pipelines - skills such as leadership, creativity and innovation, adaptability, and problem-solving.  

“As we develop our services more, we find that the human interaction is still very important. So we're investing a lot more in recruiting people, and getting to understand our customer and their needs better. ... So, actually, our employment levels are going up, not going down.”

Alex Arena, Group Managing Director, HKT Ltd.

Explore the data

How confident are you about your company's prospects for revenue growth over the next 12 months? 

Contact us

Thomas Tandetzki
Global Communications Leader, PwC Germany
Tel: +49 211 981 1105
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Rolf Meakin
Global Communications advisory leader
Tel: +44 (0) 20 721 31707
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Siow Ming Tan
Global Communications deals leader
Tel: +66 (0) 2 286 9999
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