Anniversary specials

20th CEO Survey

How the world has changed since 1998

In the last 20 years technology alone has turned the business world upside down – but it’s only one of the global trends that have transformed our way of life. In this short animated video, Bob Moritz looks back at how the world has changed since 1998, when PwC launched its first global CEO Survey.

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A look back at 20 years of change

Explore our timeline of some of the defining moments of the last two decades


1997
  • 1st DNA cloning
  • 1st Smartphone
  • Hong Kong handover
  • IBM Deep Blue beats Kasparov
  • DJI: 7,908.25 (Dec 31)
1998
  • 1st 3G mobile network
  • Google founded
  • Kosovo war begins
  • DJI: 9,181.43 (Dec 31)
1999
  • Alibaba.com founded
  • World population 6bn
  • Y2K - millennium bug
  • DJI: 11,497.12 (Dec 31)
2000
  • 1st camera phone
  • Dot-com bubble bursts
  • ILOVEYOU virus infects 50m computers
  • Sony Playstation 2 launched
  • DJI: 10,786.85 (Dec 29)
2001
  • 9/11
  • Wikipedia founded
  • DJI: 10,021.50 (Dec 31)
2002
  • 1bn mobile network subscribers worldwide
  • SpaceX founded
  • DJI: 8,341.63 (Dec 31)
2003
  • Human genome decoded
  • Iraq War begins
  • DJI: 10,453.92 (Dec 31)
2004
  • Facebook founded
  • Indian Ocean tsunami
  • DJI: 10,783.01 (Dec 31)
2005
  • 7/7 London bombings
  • Youtube founded
  • DJI: 10,717.50 (Dec 30)
2006
  • Twitter founded
  • WikiLeaks founded
  • DJI: 12,463.15 (Dec 30)
2007
  • Apple iPhone launched
  • Mortgage crisis begins
  • DJI: 13,264.82 (Dec 31)
2008
  • 1st successful Large Hadron Collider run
  • Global financial crisis
  • Lehman Brothers files for insolvency
  • DJI: 8,776.39 (Dec 31)
2009
  • WhatsApp founded
  • Bitcoin launched
  • Google self-driving car
  • DJI: 10,428.05 (Dec 31)
2010
  • 1m+ robots worldwide
  • Haiti earthquake
  • DJI: 11,577.51 (Dec 31)
2011
  • Japan earthquake
  • 1st synthetic organ transplant
  • DJI: 12,217.56 (Dec 30)
2012
  • NASA rover Curiosity lands on Mars
  • World population 7bn
  • DJI: 13,104.14 (Dec 31)
2013
  • Amazon's drone delivery service announced
  • 2.7bn Internet users worldwide
  • DJI: 16,576.66 (Dec 31)
2014
  • 1st wearable augmented reality device
  • China becomes largest economy (PPP*)
  • More devices than humans
  • DJI: 17,823.07 (Dec 31)
  • *Purchasing Power Parity
2015
  • European migrant crisis begins
  • ISIS attacks in Paris and Lebanon
  • Paris Agreement on climate change
  • DJI: 17,425.03 (Dec 31)
2016
  • 1st eye surgery by a robot
  • Brexit
  • Donald Trump elected as US President
  • DJI: 19,762.60 (Dec 30)

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Look back at our 1st Annual Survey of CEOs

PwC’s been talking to CEOs for the past 20 years. Now you can see where it all began – take a look at the very first global CEO Survey from 1998, Inside the mind of the CEO. Find out what CEOs two decades ago thought about issues like technology, globalisation and workforce skills. Discover what's changed – starting with CEOs’ personal Internet usage, improbably measured in days per month back then! And indeed, what's not changed, including CEOs’ concerns about themes like regulation, disruptive competitors and finding the right talent. Take a trip down memory lane…

 

Download the e-book

 

CEOs revisited: Anniversary retrospective interviews

Alexey Marey
Alexey Marey - Alfa-Bank, Russia

First interviewed in 2014, Alexey Marey - Member of the Board of Directors and CEO – shares his thoughts on the shifting global economic structure, opportunities in data development and the challenges for society as robots become a bigger part of life.

Watch the video

Craig Donaldson
Craig Donaldson – Metro Bank PLC., UK

Craig Donaldson, CEO - reflects on technology as an enabler, maintaining a customer-centric culture, overcoming privacy concerns and staying fit for the future. Craig was first interviewed in 2014.

Watch the video

Alex Arena
Alex Arena - HKT Ltd., Hong Kong, China

Alex Arena, Group Managing Director, was first interviewed for our CEO Survey in 2012. In this anniversary retrospective interview, he covers topics such as globalisation, talent in the digital age, and the impact of technology.

Watch the video

 

Who's at the table?: The C-Suite and 20 years of change

Who’s at the table? The C-suite and 20 years of change

In the run-up to the 20th anniversary of our global CEO Survey, we’ve been reflecting on how the roles of the CEO and the team they lead have changed in that time. CEOs are often said to have the loneliest job in business. Yet arguably they are less lonely today than they were 20 years ago. That’s because the C-suite has significantly grown in size and changed in composition in the two decades since PwC’s CEO Survey began.

 

Read the full article

Who’s at the table? The C-suite and 20 years of change

In the run-up to the 20th anniversary of our global CEO Survey, we’ve been reflecting on how the roles of the CEO and the team they lead have changed in that time. CEOs are often said to have the loneliest job in business. Yet arguably they are less lonely today than they were 20 years ago. That’s because the C-suite has significantly grown in size and changed in composition in the two decades since PwC’s CEO Survey began.

 

Read the full article

Who’s at the table? The C-suite and 20 years of change

In the run-up to the 20th anniversary of our global CEO Survey, we’ve been reflecting on how the roles of the CEO and the team they lead have changed in that time. CEOs are often said to have the loneliest job in business. Yet arguably they are less lonely today than they were 20 years ago. That’s because the C-suite has significantly grown in size and changed in composition in the two decades since PwC’s CEO Survey began.

 

Read the full article

Contact us

Suzanne Snowden
Director, Global Thought Leadership
Tel: +44 (0) 20 7212 5481
Email

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