of CEOs see mobile technologies as being strategically important
for their organisation
CEOs are in no doubt about the role information can play in gaining insight about customers and how to engage with them. The sheer ubiquity of mobile devices today has revolutionised customers’ ability to obtain information – which has, in turn, transformed how they perceive value and the type of relationships they want to have with companies. So it’s understandable why 81% of CEOs see mobile technologies for customer engagement as most strategically important for their organisation. Data mining and analysis, meanwhile, allows companies to create the type of relationships their customers want – so it’s small wonder that 80% of CEOs cite this as strategically important.
CEOs want to see a strong connection between digital investments and business objectives. 86% say a clear vision of how digital technologies can create competitive advantage is key to the success of their investments. 83% say the same for having a well thought-out plan for digital investments that includes concrete measures of success. But CEOs also know it can’t happen without them: 86% think it’s important that they themselves champion the use of digital technologies.
The central role of information places cyber security squarely on the CEO agenda. With vast quantities of their information readily accessible around the clock, customers expect a certain amount of privacy and confidentiality. But the increasing frequency of high-profile security breaches has raised concerns for customers and businesses alike. 61% of CEOs are worried about cyber security compared with 48% a year ago. So it’s no surprise that 78% see cyber security technologies as strategically important for their business.