Many CEOs this year are looking for the positives even as they continue to be wary about the state of the global economy. 61% say they see more opportunities for growth today than there were three years ago. And just as many CEOs this year as last year say they’re very confident about their business growth prospects in the next 12 months. This, despite rising concerns across a range of business risks, and recognition from many that their industries face upheaval.
As CEOs navigate their way through new competitive landscapes, they'll require a simple but committed concentration on doing what they do best. Drawing on their differentiating capabilities, they'll then need to create new value in new ways through digital transformation, developing diverse and dynamic partnerships and finding different ways of thinking and working.
CEOs are in no doubt about the role information can play in gaining insight about customers and how to engage with them. The sheer ubiquity of mobile devices today has revolutionised customers’ ability to obtain information – which has, in turn, transformed how they perceive value and the type of relationships they want to have with companies.
Who CEOs are partnering with might surprise you. While many still work mainly with traditional stakeholders, more than half of CEOs are also partnering or have considered partnering with business networks, firms from other industries, academia and even competitors. Then there are the new customer relationships.
Talent diversity and inclusiveness are no longer seen as ‘soft’ issues, but rather as crucial competitive capabilities. Of the CEOs whose companies have a formal diversity and inclusiveness strategy, 85% think it’s improved the bottom line. And they also see such strategies as benefiting innovation, collaboration, customer satisfaction, emerging customer needs and the ability to benefit technology.