The digital revolution has given birth to a new generation of consumers who want ever more accessible, portable, flexible and customised products, services and experiences.
CEOs see a clear opportunity to create value by meeting such needs. More than a third see product/service innovation as the main route to growth in 2014. And most see the need to change their R&D and innovation capacity, their technology investments and the way they use and manage big data.
But the challenges are also clear.
Only a quarter to a third of CEOs have made changes in these areas – and nearly two-thirds think the R&D function is insufficiently prepared to capitalise on the trends now transforming business and society. But the most successful CEOs are doing three things to ‘industrialise’ innovation, i.e. to make it repeatable, dependable and scalable: they’re focusing on breakthrough innovation in all its forms; putting disciplined innovation techniques in place; and collaborating much more actively.
Founder and Group Chief Executive of The Abraaj Group
Group Chief Executive of Transnet SOC Ltd.
MD & CEO of ICICI Bank
Chairman of China Resources Enterprise, Limited
CEO of Telstra
CEO of Il Sole 24 Ore SpA
CEO of Novartis
Juan Pablo Calvo
CEO of Nuevatel PCS de Bolivia (VIVA)
Group CEO of Aviva