As faster economic growth shifts to places in Africa, across Asia, and Latin America, consumer goods companies have to adapt with the right products in the right stores at the right prices at the right time to meet the needs of new consumers.
With the global middle class growing, we can all help to create solutions that use less water, less oil, less resources of all kinds... After all, our businesses can only be as strong and healthy as the communities that we proudly serve.
We source locally, market and produce locally, and hire and distribute locally, and that gives us a tremendous insight into the markets we serve and an edge in actually operating sustainably.
Now we want to connect even more closely with our communities to create value not only for a growing breadth of stakeholders, of course, but also for our bottling partners, retail and restaurant customers, consumers, suppliers, NGOs [non-governmental organizations], civil service organizations, governments, and so on.
Now, more than ever, business has to work across that golden triangle of government, civil society, and business.
We must also understand that we don’t have all the right answers... instead, I believe that our approach must remain one of humble confidence, one of partnering with others to make real and lasting progress.
As part of PwC's 17th Annual Global CEO Survey, we spoke with Muhtar Kent, Chairman and Chief Executive Officer of The Coca-Cola Company. In this short video, Muhtar highlights the importance of adapting to meet the needs of new consumers due to shifts in economic growth and demographics around the world. He also discusses how operating as a 'local' business gives Coca Cola insight into the markets they serve and allows them to operate sustainably.
Muhtar Kent is chairman and chief executive officer of The Coca-Cola Company, the world’s largest beverage company with more than 500 beverage brands.
These interviews contain the opinions and views of the CEOs interviewed, and do not necessarily represent the opinions and views of PwC.