The biggest driver of change for our business is geographical. As emerging markets develop, we have to have competitive offerings, as we have done in India, Latin America, China, and Russia because that’s where our clients are and that’s where the future growth will lie.
Our goal is to be the best in meeting the needs of our clients... We just have to be ahead of our competition in new technology, in servicing and providing an integrated offering for clients that enables them to reach the consumer in ways they want to be reached.
The one thing government should be doing is providing some sort of stability in the environment in which companies that are incorporated within their country need to operate. Frankly, what we’re seeing now is the lack of stability.
Shareholders are looking for return on their investment, whether in cash, share price, dividends, buybacks. That’s been consistent for years. Employees are looking for a secure job environment where they’re reasonably compensated.
The consumer changes every day. The demographics of the consumer changes, who we’re marketing to, the age—there’s a material difference between the new generation and the older generation in terms of what they’re looking for from the marketplace and how they communicate with it.
As part of PwC's 17th Annual Global CEO Survey, we spoke with Michael I. Roth, Chairman and Chief Executive Officer of Interpublic Group. In this short video, Michael talks about opportunities for business growth - both geographic and technological. He also shares his views on the importance of stability in the business environment and of having an internationally competitive tax system - and government's role in providing this.
Michael I. Roth is chairman and CEO of Interpublic Group, a global provider of marketing solutions specializing in consumer advertising, digital marketing, communications planning and media buying, public relations, and specialty marketing.
These interviews contain the opinions and views of the CEOs interviewed, and do not necessarily represent the opinions and views of PwC.