Understanding the corporate treasurer: Banks need to put themselves in their customers' shoes

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Corporate treasurers face a broader range of challenges arising from the credit crunch as well as the ever-greater complexity of increasingly international business. Expressing a desire to create more value for their internal customers, they could often receive better support from their banks. Banks that fully understand a treasurer’s needs, and that have effectively responded to those needs by aligning their own goals with their clients’ key performance metrics, will provide more effective service and better value. They will also improve the quality of their client relationships and, in turn, create value for themselves.