State of the Plug-in Electric Vehicle Market

In 2009 and 2010, the Electrification Coalition released two major policy roadmaps designed to chart a course toward widespread adoption of plug-in electric vehicles (PEVs) among both typical consumers as well as commercial and government fleets. Since the release of those reports, the PEV market has evolved and developed in terms of policy, structure, and offerings. With these changes in mind, the Electrification Coalition is providing a fresh look at the current market for PEVs.

This report was informed by interviews with more than two dozen players in the electric vehicle space. Experts from the automotive industry, charging infrastructure manufacturers and service companies, battery companies, utilities, and deployment projects kindly agreed to be interviewed and their input has shaped this analysis.

This report was written in consultation with PricewaterhouseCoopers.