Narrative reporting: cohesiveness of ‘the story’

The preparation of the annual report is a collaborative effort, built on contributions from various departments and from people with different operating focuses. However, conversations with investors suggest that this ‘silo’ approach to reporting can give the impression that management, and the information that they use to monitor the business, is not well integrated.

The challenge to management is therefore to provide a fluid and coherent discussion that does not suggest the information has been written by a number of departments.