In the end, the most resilient companies are those that have squarely confronted a crisis, survived it, and taken to heart its hard-won lessons.


Bob MoritzPicture the scene. A major organisation has its operations closed down by a fast-spreading pandemic. Another sees its cash flows reduced to a trickle by panic conditions in the financial markets. A third finds its carefully-considered corporate strategy is rendered obsolete by a global credit crunch.

Fiction? Not at all. In fact, these are some of the real-life crises that organisations have faced during the past year. And when a crisis arises, the previously unrecognised weaknesses of an enterprise can suddenly become disturbingly apparent. In response, some companies freeze or break. Others demonstrate an ability to absorb the shock, correct their course and regain their momentum.
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