Message from Richard Collier-Keywood, PwC Network Vice Chairman
The geographic strength of the PwC network and the depth and breadth of our services are, we believe, unparalleled in the professional services marketplace. We are focused on how we can improve the delivery of this expertise to our clients and maximise the opportunities for developing our people.
We are conscious of the impact all our actions make on the environment, communities and markets in which we live and do business.
We are realistic enough to understand that we don’t get it right all the time, but are committed to constantly striving to manage these impacts as positively as possible.
In the following pages we highlight key facts about PwC and many of the areas where we have an impact. And we give examples of the actions we and our people are taking to achieve lasting and beneficial outcomes.
We recognise the responsibility and trust invested in us to do the right thing and for all of us to show the qualities of leadership necessary to help create a sustainable future.
In the spirit of ‘Don’t just tell me, show me’, I encourage you to take a look at what we are doing. Give us your feedback on anything you see, by contacting us at www.pwc.com/annualreview/contact.
Over the past three years, PwC firms have been working with clients who are grappling with the challenge of meeting the demands of a dramatically different world with increasingly scarce resources and how to achieve their business growth ambitions, but not at any price. ‘Good’ growth is in everyone’s interest so how can a business identify what ‘good' growth looks like? And, more to the point, how to create it?
Through insights gained from this work, PwC has developed Total Impact Measurement & Management (TIMM), a new framework for strategic decision-making which enables businesses to develop a better understanding of the social, tax, environmental and economic impacts of their activities while making a profit.
In recognition of PwC’s position as leaders in total impact measurement, we were the only professional services network to publically share our expertise with the United Nations (UN) High Level Panel on the post-2015 Millennium Development Goals. PwC’s contributions will help develop the thinking around the use of impact measurement, and, in particular, understanding the private sector’s role in achieving the post-2015 goals.
Contributing our skills and knowledge as part of the solution to critical issues like total impact measurement is an important part of our network corporate responsibility strategy. Through our work with clients and our thought leadership, we aim to be a catalyst for change by leading the debate on how total impact measurement can help identify ‘good growth’ opportunities that benefit all stakeholders.
What is total impact measurement and management?
TIMM enables management to compare strategies and make business decisions (e.g. investment choices) based on a better understanding of the impacts of their activities on all stakeholders.
TIMM puts a value (positive or negative) on 20 impacts across society, tax, economics and the environment, and gives business the ability to compare and evaluate the total impact. Being able to measure, understand and compare the trade-offs between different options means decisions can be made with more complete knowledge of the overall impact they will have and a better understanding of which stakeholders will be affected.
For example, consider the hypothetical example of a brewery in Africa faced with the choice between importing raw materials or growing them locally. Which is better?
The diagram below illustrates the trade-offs if the brewery took the decision to grow raw materials locally resulting in significant community benefits such as employment and improved health, but also increased water use in an area suffering from water scarcity (to consider just a few of the possible impact areas). The size of the bars signifies the relative impact, green being positive and red negative.
Leadership can be demonstrated in many ways. For Tricia Antonini, in PwC Canada’s Calgary office, it’s been about courage, taking a challenging situation and creating something positive from it – for her colleagues and clients, and for the wider community.
Two years after being diagnosed with leukemia (and shortly after joining PwC Canada in 1997), Tricia started volunteering with the Leukemia & Lymphoma Society of Canada (LLSC). She has continued to support them for over 16 years, through two relapses and three bone marrow transplants.
As a founding member of the Alberta Chapter of LLSC, she’s been a past co-chair of its board of trustees, and currently counsels newly diagnosed or relapsed patients.
Tricia also volunteers with Alberta Health Services, sitting on its Provincial Advisory Council for Cancer, as well as being one of just two non-clinician members of its Strategic Clinical Network, a core committee focused on improving the quality of care throughout the entire patient journey. “By drawing on my experience with cancer, as well as my professional training, this is where I feel I can help to make a real long-term impact,” she says.
At work, Tricia co-leads the PwC Corporate Responsibility (CR) Champion team for the Calgary office, with responsibility for raising awareness for the firm’s Canada-wide CR programmes. And as a senior manager in the Assurance practice, she’s found a role specialising in not-for-profit accounts, where, as she says: “After everything I’ve gone through, it’s great to be able to help these clients help other people.”