The practice of corporate responsibility is not a compromise in wealth creation, but rather an increasingly vital component in the long-term sustainability of an organisation’s bottom line.


PowellToday, the important social and environmental benefits of embracing corporate responsibility (CR) are no longer a matter of debate for most major businesses across the world. Instead, management’s focus has turned to more tactical questions: How should we practise CR? And what level of commitment should we dedicate to it? In making this shift, most organisations have accepted that embedding corporate responsibility in all aspects of how they operate adds value to their business as well as to the broader community.

The difficult question that remains is how this value can be measured. Certainly, the practice of CR can have measurable spin-off benefits in terms of public image, retention and recruitment. But can the value of CR go deeper? We believe it can.
Related links