Trust is built over time, but can be lost in an instant. In recent years, the focus has been on the failings of business with little credit given to the positive contribution that business makes to the economy and society in general. Businesses are becoming more attuned to changing expectations and are working to gain the support of communities, including governments, employees and investors. Companies are also rethinking how success is measured, by looking beyond financial metrics. Just as important is communicating the vital contribution that business brings to society - and why business can and should be trusted.
Rebuilding trust is on the CEO agenda - half of CEOs globally anticipate making changes in how they manage their corporate reputation in order to rebuild trust. A majority of CEOs are also planning investment to improve overall living and working conditions where they operate. And an equal number are investing in educational systems and training programmes.