The Future of eBooks

Created by a cross-border team within PwC, this new study examines trends and developments in the eBooks and eReaders market in the United States, United Kingdom, the Netherlands, and Germany, and discusses major challenges and key questions for the publishing industry that will resonate worldwide.

Given that publishers, Internet bookstores, and companies that manufacture eReaders have high expectations for the digital future of the book industry, the study asks if a new generation of eReaders may, at last, achieve the long-awaited breakthrough that lures consumers away from paper and ink.