Our Family Business Survey 2007 / 2008 canvassed the views of the top management of 1,454 family businesses across 28 countries between 5 February and 15 June 2007.
Seventy percent were optimistic on their outlook for the next 12 months, and most felt they were well placed to capitalise on new opportunities and that their companies were somewhat, or very, competitive.
Although they were generally optimistic, there was little sign of complacency. There was generalised concern over market conditions, which could reflect concern over an economic slowdown and concern over labour shortages - the ability to recruit suitable skilled staff. The impact of these challenges is reflected in the investment priorities for the coming year, with human resources at the top of the list, followed by sales and marketing.
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