Demystifying innovation

Take down the barriers to new growth

Innovation is high on the agenda for 2011 in virtually all industries. The accelerating pace of change is a major reason why CEOs polled for PwC’s 14th Annual Global CEO Survey believe innovation is now as important to growing their businesses as expanding in existing markets.

So how do successful innovators create the processes, structures and practices to move the handful of viable ideas all the way to implementation?