World Cup Betting

What do the odds look like for bookmakers?

Bookmakers have had a tough time of late. The recession has had a major impact on overall business. Those economic problems have been compounded by volatile sporting results that have also hit bookmakers’ margins.

With revenues and profits down in 2009 and a tough 2010 expected, the World Cup in South Africa may be a singularly bright light at the end of a dark tunnel.