Staying the course for globalisation: A business imperative

Technology executive connections
Volume 7

In today's challenging environment, tech companies continue to seek ways to build revenues while cutting costs. With these goals in mind, globalisation has become an increasingly attractive strategy.

But in their desire to reach short-term goals are technology companies effectively utilising globalisation to achieve their long-term growth strategy?

This study is based on desk research, in-depth interviews with corporate leaders at a half-dozen significant companies within the industry, and a survey of over 150 senior technology executives worldwide. It examines the impact of today’s economic troubles on globalisation in the technology industry, as well as the implications for corporate strategy.