Capturing Growth Markets

Manufacturing Excellence

In the 80’s and 90’s, many companies looked to the emerging markets for low-cost sourcing. Now, though, more companies are looking to places like China as important markets in their own right. In this paper, we highlight some examples of manufacturing companies who are already building plants, working with local partners and governments, conducting research – and most importantly, generating signifi cant sales – in some key emerging markets. We take a look at why they’ ve been successful, and what we think is likely to happen next.