The customisation of diagnosis, care and cure

Between now and 2020, health systems will turn from reactive medicine to proactively understanding and supporting individuals in managing their own health. Many health systems say they deliver patient-centered care, but PwC’s research found only pockets in which this is evidenced. Health organisations remain too focused on their own organisations, not what’s best for the patient. Patient-centered care takes health systems out of their comfort zones, forcing them to integrate people, technologies and organisations that are not part of their current routines.