Global Software Leaders 2010

Key players and market trends

As the technology industry shifts its focus away from the downturn to revenue growth, companies are turning their attention to how best to take advantage of the plethora of changes brought on by innovation and technology advances. Three developing trends (cloud computing, mobile devices, consumerisation of technology) are transforming not only the software industry, but the way the world at large accesses and leverages technology. 

These trends are causing software companies to rethink their business model, collaborate more closely than ever before, and focus even more sharply on what their customers want.