A look at the future of mobile data

Unlimited data tariffs and the popularity of certain smartphones have led to unprecedented strain on mobile networks and made application stores a wonder of the retail and developer worlds. If smartphone use (along with their applications) and internet access via smartphones continues to accelerate, as predicted, operators and content developers need to define their strategy of how to meet demand, and thrive in this evolving environment.

This paper presents an overview of the current mobile data landscape for both operators and content creators. It discusses ways in which operators and content creators can position themselves to succeed with a mobile data strategy review, including critical questions to conduct a health check on their mobile data strategy and plan.