Changing the game

Outlook for the global sports market to 2015

In this edition we provide revenue forecasts at a global and regional basis over the five years to 2015, and also drill down into key segments with projections for gate
revenues, sponsorship, media rights and merchandising.

We look at the industry and with this edition we continue to identify and investigate the issues that key players in the wider world of sport are facing, providing the context for the revenue forecasts. We go on to consider what the future might hold for the sports market in a world of increasing economic and political uncertainty and investigate where new opportunities might lie and what challenges to future growth might emerge.