...a goose that lays a golden egg?
With the worldwide success of certain blockbuster 3D movies, and the standardisation of 3D technology, substantial progress has been made in the 3D arena. Many people who were once skeptical about 3D, are now over-excited. Whilst 3D technology has the potential of generating additional revenue in the mid term, there is also a longer term risk of industry players overselling or overpricing the whole 3D experience.
3D Here and now presents the progress that has been made over the last year in 3D entertainment and raises key questions that need to be addressed in order to ensure a stable growth for the 3D market, across a variety of screens: movie, TV, mobile and video gaming.