Global 100 Software Leaders

Thanks to software, we are not only living in a time of unprecedented innovation, but also one of unprecedented opportunity and uncertainty. This series of articles identifies today's leading software companies and goes on to explore the trends, challenges and opportunities impacting them.

The globalisation of the software industry creates emerging market stars

With globalisation, successful software companies are no longer limited to the US and Europe. They’re everywhere around the globe. They have some common characteristics, common advantages and common disadvantages. These leaders have overcome the disadvantages and levered the advantages to become companies to be reckoned with, either as competitors or partners.

Top 5 Emerging Market Software Companies

1. Kaspersky Lab (Russia)
2. TOTVS (Brazil)
3. Neusoft (China)
4. ESET (Slovakia)
5. Yonyou Network (China)

Today, global software vendors are as likely to compete with companies in Seoul, Shanghai and other markets as with companies in Seattle or Silicon Valley

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Most of the Emerging Markets Top 30 Software Companies have build their businesses on regional strengths and local needs---security software in Eastern Europe, ERP software in Asia.

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Local knowledge, lower-cost labour and tech-savvy populations are real advantages for emerging-market software companies. But on the flip side, intellectual property laws, government support and brain drain are all significant challenges that also need to be addressed.

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How do emerging market companies get traction? They must go global and when it comes to having the wherewithal to go global, emerging-market companies have more options than ever before.

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As the world enters the next chapter of technological disruption led by trends in the Internet of Things, AI and cloud computing, the software industry will witness new leaders emerging and the potential disruption of well-established players.

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The 25 Fastest Growing Cloud Companies

Cloud computing offers opportunity and obstacles. It can increase customer engagement, but it also lowers switching costs, thereby potentially increasing turnover if there is customer dissatisfaction. Software vendors must think about how they will transition all phases of their companies—not just the technical ones—to this new paradigm.

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Climate change

What were once clouds on the horizon—pardon the expression—are now hovering above, affecting the climate of every software company.

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No secret formula

There are no tactical requirements to thriving in the cloud, only the need to execute well.

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Customers love the cloud

Customers like the the idea of subscriptions over licensing and they also like the agility that SaaS applications offer.

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Stormy for vendors

Technical issues are only one element of what software vendors face in this cloudier environment. Cloud computing affects almost every facet of software vendors' business.

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Slow change

If software vendors only had to think about the internal ramifications of the cloud, of course, the transition might be manageable. But there are other issues software vendors must be aware of, including a more broadly changing world where the importance of software continues to increase.

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Global 100

The new edition of the PwC Global 100 Software Leaders ranking reveals the vendors who are taking advantage of both the evolutionary and revolutionary changes afoot in technology. While the cloud continues to underpin massive change, other trends are building on its capabilities to create opportunities in digital innovation, industrial capabilities and convergence within vertical markets.

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Evolution vs. revolution

On the one hand we see a lot of evolution. The cloud, in the form of SaaS, PaaS or IaaS is becoming increasingly popular. There is also a revolution underway in software, characterised by what we call "software & [fill in the industry]"

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Digital innovation

A plethora of start-ups are taking advantage of the new world of technology to come up with ideas. Besides applications that take advantage of the sharing economy, the market is being flooded with everything from digital payment services to health care companies promoting in-home services. But established software companies aren't standing still when it comes to offering cloud-based options to customers.

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Industry 4.0

Advances like cloud computing are driving other new capabilities. This is especially true of the Internet of Things. Intelligent devices require software, the ability to transmit data, a repository for data and the ability to analyse data. That's the cloud, analytics, connectivity and mobility all in one package.

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Convergence

There's a revolution underway in software characterised by the idea of convergence. In whatever industry companies participate, there is an overwhelming presence of intelligent software. Companies that best leverage industry knowledge and software savvy will thrive.

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The industrial dilemma

One need look no further than the millennial-targeted TV commercials of GE to know that it's repositioning itself to be a software and industrial company. Most manufacturing companies in the Fortune 100 are launching similar efforts. But tracking the kinds of revenues these industrial companies are forecasting is a challenge.

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Are Technology companies digital leaders? Find out more in our Technology industry findings, featuring data from our 2015 Global Digital IQ® Survey.

Patrick Pugh, PwC's US Software and Internet Advisory Leader, discusses challenges and opportunities associated with Software as a Service.

What six factors are impacting the software industry transformation.

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