What were once clouds on the horizon—pardon the expression—are now hovering above, affecting the climate of every software company.
No secret formula
There are no tactical requirements to thriving in the cloud, only the need to execute well.
Customers love the cloud
Customers like the the idea of subscriptions over licensing and they also like the agility that SaaS applications offer.
Stormy for vendors
Technical issues are only one element of what software vendors face in this cloudier environment. Cloud computing affects almost every facet of software vendors' business.
If software vendors only had to think about the internal ramifications of the cloud, of course, the transition might be manageable. But there are other issues software vendors must be aware of, including a more broadly changing world where the importance of software continues to increase.