How to extract maximum value from your intellectual assets *

While it is not uncommon for companies to claim valuable intellectual assets in their portfolios, few consistently generate premium returns on these assets for shareholders. Many cannot even quantify their value. To capitalize on intellectual assets, companies need to implement effective asset management, monitoring and enforcement programs. And to increase intellectual asset revenue over the long term, they must develop sound intellectual asset strategies that are aligned with R&D efforts.

If this is your situation

• You want to enhance shareholder value by developing a strategic intellectual asset management strategy, a robust monitoring system, and an effective enforcement program
• You need to accelerate time to market by aligning R&D with intellectual asset creation
• You need help analyzing your intellectual asset portfolio to identify opportunities to increase revenue and decrease costs
• You want to maximize your intellectual asset portfolio in the context of a merger, acquisition, joint venture or IP portfolio transaction
• You want a third party to determine licensee compliance with contracts
• You want to implement proactive monitoring and compliance programs for collecting royalties from licensees
• You need help determining the right information technology tools for managing intellectual asset portfolio information
• You suspect theft or misappropriation of intellectual assets and want assistance filing insurance claims

How PricewaterhouseCoopers can help you

With PricewaterhouseCoopers’ (PwC) Intellectual Asset Management (IAM) services, you identify opportunities and implement strategies for maximizing your intellectual assets. We bring global expertise and deep experience in a multitude of industries to assess your current strategies and recommend changes that can generate revenue. From providing high-level strategic guidance to assistance in implementing tactical programs, we help you manage your intellectual assets successfully.

Services we provide include the following:

• Developing intellectual asset management strategies that are aligned with corporate strategy
• Assessing and implementing organization structures and work processes that support intellectual asset management strategies
• Evaluating R&D and related asset practices to accelerate time to market and enhance the effectiveness of intellectual asset investment decisions
• Designing and implementing in-licensing programs, identifying specific in-license opportunities, and providing analyses of relevant assets
• Providing transaction support services to help you fully leverage intellectual assets in the context of acquisitions, mergers, joint ventures and IP portfolio transactions
• Analyzing intellectual asset portfolios and identifying opportunities to increase revenues and decrease costs, such as asset sales, licensing transactions, tax saving donations and maintenance fee reductions
• Assessing information technology user needs, selecting systems and integrating new intellectual asset management systems with existing technology, such as docketing systems, R&D databases and on-line search services
• Determining whether licensees are in compliance with royalty and license terms
• Implementing monitoring and compliance programs to ensure future collection of royalties earned from licensees
• Filing insurance claims and investigating thefts and misappropriations of intellectual assets or trade secrets
• Quantifying the value of intellectual assets and nascent technologies by assessing financial and market royalty rate, terms and conditions, competitive technologies and product pricing and discount factors
• Offering structured finance services including intellectual asset valuations, statutory tax, and broker-dealer services in connection with intangible asset-backed debt collateralization and sale-lease back transactions
• Developing and implementing intellectual asset portfolio monitoring and enforcement programs to better protect current products and future development efforts