This year’s measures lay further emphasis on marketing and promotion and reform of the air access. In that respect Government intends to develop a Tourism Strategy by March 2008 which will include the following:
- Strategies for sustainable development
- Promotion and marketing
- Efficient land use and strategic environment assessment
Other measures will include:
- The setting up of an Air Access Policy Committee
- The setting up of “Events Mauritius Limited” which will be responsible for organising special activities to enhance the destination
- A contribution of Rs 300 million to MTPA with the aim to boost tourism promotion and increase occupancy rates by attracting visitors during the low season
- Investment in the creation and rehabilitation of tourists’ attractions and amenities
- A provision of Rs 35 million for a branding campaign
- Earmarking of the first Tourist Village at Belle Mare
