Situation
The enterprise mobility (EMobility) market is on the verge of a fundamental shift. Industry consolidation and maturing technology have pushed EMobility products and services to the threshold of adoption by the business mainstream. As a result, competition among suppliers is increasing rapidly, openings for new market entrants are widening, and customers are confronting new opportunities and challenges. This transitional environment has created a window of opportunity in which both customers and suppliers can reposition themselves in order to maximize the potential of EMobility.
Our perspective
PricewaterhouseCoopers believes that an open, agile business model will be the most important capability for companies wishing to succeed in the new EMobility market. This market approach encourages innovation via alliances and partnerships, and values long-term growth above short-term control. The first step toward developing strategic openness and agility is understanding the ecology of the EMobility ecosystem, which includes the ecosystem’s evolutionary model, value chain, competitive forces, customer concerns, and the dynamics created by varying levels of innovation and control among market participants.
Implications
Scenario analysis is an essential part of maximizing the potential of EMobility because the evolutionary path of the EMobility ecosystem is unpredictable. Accordingly, PricewaterhouseCoopers uses the dynamics of innovation and control to build four scenarios of likely potential market developments from 2007 through 2010 and to explore the strategic implications of each scenario. Based on these scenarios and implications, PricewaterhouseCoopers recommends the actions each market player should take to adapt successfully to the evolving EMobility ecosystem.
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