Key themes
- Consumers Rule - expanding choice continues to make it harder to predict where consumers will be.
- Changes to media legislation - the law now gives organisations greater choice about how they respond.
- Improving broadband will continue to drive change - with increasing broadband internet household penetration and speeds, digital distribution is becoming more significant.
- There are still pirates
The Australian Entertainment & Media Outlook: 2007- 2011 provides analysis of the unique social, technological, economic, political and regulatory drivers which influence consumer spending and advertising across the 11 segments of Australia’s entertainment and media sector reported in order to forecast revenues over the coming five years.
Listen to webcasts
Listen and view our webcasts on the Australian Entertainment & Media Outlook: 2007 - 2011.
|
|
