While PwC's Annual Global CEO Survey finds that 54 percent of respondent CEOs in Spain are very confident about revenue growth over the next three years (compared to 42 percent globally), they are also extremely concerned about low cost competition and the scarcity of natural resources. Conversely, they appear to be less concerned about over regulation. In fact, a remarkable 90 percent of respondents factor in the regulatory framework when making business decisions (compared to 63 percent globally).
Like many of their colleagues throughout the world, Spanish CEOs regard technological innovation as a key source of competitive advantage. People-wise, CEOs in Spain have less difficulty recruiting people with combined technical and business skills, but they do have problems finding people with language skills (which they regard as critical to their organisation). Finally, only 22 percent of respondents are looking to complete a cross-border merger or acquisition in the next 12 months (compared to 31 percent globally), and are more likely to look towards Eastern Europe to do so. Asia, Western Europe and North America are less popular as destinations for M&A activity.
