Industry outlook: A focus on Brazil, Russia, India and China (BRIC) (excerpt)
Several mature markets are expected to grow over the next four years but the biggest breakthrough will come from BRIC countries. They will account for more than 40 percent of the automotive sector assembly increase and represent 52 percent of the global capacity expansion. This is why nearly all major global automakers are pursuing a BRIC strategy in some form as they attempt to gain competitive advantage by tapping the potential of these emerging markets.
This is just one of the findings included in the Global automotive financial review by PricewaterhouseCoopers.
This year's Global automotive financial review takes a look at these trends, and others, by analysing significant financial data, trends, and practices as reported by 40 leading global vehicle manufacturers and suppliers.
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