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Pharma 2020: The Vision -- Which path will you take?contends that despite unprecedented global demand for its product, particularly from fast-growing emerging markets like China and India, the pharmaceutical industry is at a pivotal point in its evolution.
Pharmaceutical companies everywhere are suffering a dearth of new compounds in the pipeline, lagging financial performance, rising sales and marketing expenditures, increased legal and regulatory constraints and challenges, and tarnished reputation. At the same time health payers and providers everywhere have recognized that current health care expenditure levels are also unsustainable unless they deliver more demonstrable care and cost benefit over the long term. In order to make the most of these future growth opportunities, the pharmaceutical industry must fundamentally change the way it operates.
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