2007 annual edition of the FICCI - PricewaterhouseCoopers report Indian Entertainment and Media Industry – A Growth Story Unfolds. Rising income levels and consumerism bred from the country’s strong economic growth are creating a growing demand for entertainment. This coupled with technological advancements, policy initiatives taken by the Indian Government that are encouraging the inflow of investment and initiative by private media companies will prove to be the key drivers for the entertainment and media industry. The industry has been forecast to outperform the economic growth in each year, till 2011.
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