Since 2001, the spectacular growth of the UK’s online retail channel has consistently exceeded analysts’ expectations. If latest estimates prove correct, online product sales (excluding eBay) will reach £14 billion in 2007, and over £30 billion, approximately 10% of retail sales, by 2011. All the indications point to double-digit growth in the years ahead. Finally, the reality of online retail is catching up with the hype.
Retail is an industry in transformation. Based on proprietary customer research and interviews with retail and Consumer Products Groups (CPG) industry leaders, this report investigates the online phenomenon, how changing patterns of consumer behaviour are potentially dramatically altering the retail landscape as we know it, and how retailers and consumer goods companies should respond to the threats and opportunities presented.
Highlights in this issue:
- The digital consumer
- Defining a strategy to profit from the opportunity
- Product range
- Pricing
- What does the future hold for consumer - facing businesses
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