An environment of constant change demands a new approach to business strategy. While creating efficiencies and cutting costs through process standardization and IT investment was once an effective way to create competitive advantage, companies are now finding themselves bogged down by inflexible systems and processes. Companies must reclaim the right balance of standardization and flexibility and develop a new core competency: agility. Building agility into your company’s foundation can help you anticipate likely change and address it deftly, while keeping your business on course and your customers happy. This new approach to business agility is the key to thriving amid constant change, rather than just surviving it.
Highlights
- An environment of constant, relentless change demands a new approach to business.
- Agility—driven by people and process improvement—now trumps technology in creating a competitive edge.
- At its foundation, an agile enterprise has a flexible business model that can respond to multiple sources of change in different ways.
- The C-suite must determine which core processes create the most value, align around them, and communicate a shared vision throughout the company.
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