Our forecasts show filmed entertainment spending in Canada will grow at a 4.9% compound annual growth rate to US$7.5 billion in 2012 from $5.9 billion in 2007.
Most traditional entertainment and media segments are being affected by the shift to digital and to distribution on convergent platforms (the home computer, wireless handset and television). In Canada, the Internet advertising (wired and mobile) was the fastest growing segment in 2007, and is expected to achieve a significant 21.1% compound growth rate. This will be driven by the forecast explosive expansion in online advertising, fuelled by the use of the Internet as an entertainment centre for social networking and as a distribution channel for entertainment content.
Additional incentives may be available for entertainment companies looking to expand into the Internet and other platforms. Our publication The Big Table therefore includes these other types of incentives in the "Digital Media and Animation Incentives in Canada" component.
The Big Table of Digital Media and Animation Incentives in Canada
Our forecasts show that the "Internet advertising wired and mobile" segment continues to be the fastest growing segment in Canada, growing at a 21.1% compound annual rate to US$3.4 billion in 2012. Dynamic in-game ads will boost Canadian video game advertising, with 17.9% compound annual growth expected. The video game sector will expand to US$2.1 billion in 2012, a compound annual growth rate of 9.2%.
This publication details numerous tax incentives available for companies developing digital content, including video games. PricewaterhouseCoopers' team of dedicated entertainment and media professionals help you navigate these incentives.
For help navigating these tax incentives, download the publications below or contact a member of our entertainment and media team.
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