The 5th Annual Global CEO Survey research began in the weeks following the September 11th attacks on the United States. We concluded our research as a new government took office in Afghanistan and as a new year, 2002, arrived. In that interval, the 1,161 CEOs from 33 countries who participated in the survey confronted circumstances in the world, and often within their own companies, for which there was no familiar response. We wanted to know many things from them. The most urgent issues related to leadership at a time of menace and outright war.
We also examined CEOs’ concerns, expectations, strategies and tactics, their views on economic conditions, their approach to corporate social responsibility, the question of information transparency, and the future of the Internet as a business channel.
