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Pricing power is shifting from software vendors to enterprise customers. Value-seeking customers are trading vendor subscriptions and infrastructure lock-in for true agility and customization. Software companies are taking advantage of broad-band enabled technologies for more flexible delivery and function transparency. The resulting new revenue models have a direct impact on cash flow, financing, R&D and sales approaches, revenue recognition, and even market value.
To help clients along this pricing journey, PwC developed this comprehensive software pricing trend analysis. This report can be used as a platform to discuss clients' evolving pricing strategies to create a win-win for the client and their customers alike.
Download: Software Pricing Trends (PDF 820 KB)
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