PwC's Annual Global CEO Survey finds that a remarkable 73 percent of respondents in Russia are very confident about revenue growth over the next 12 months (compared to 50 percent globally), although—like many of their counterparts elsewhere—the availability of skilled employees and the protectionist tendencies of national governments remain a major concern.
Almost half of Russian CEOs (47 percent) feel that better penetration of existing markets is the main opportunity to grow their business in the next 12 months (compared to 30 percent globally). Many also agree that the ability to change, improved customer service, and cross-cultural resources are key sources of competitive advantage. M&A activity is similar to global levels, and while Africa is a more important destination for M&A activity, Western and Eastern Europe are also considerably important.
