The demand for financial services in India is taking off. The consumer credit market that is growing by more than 40% per annum and by 2010, another 100 million people will have joined this increasingly credit-hungry consumer class. With several international groups already well established, others are seeking out entry routes in niche areas such as credit cards and private banking.
The competitive demands for enhanced service, product
choice/quality and risk/capital management are also creating further openings for international financial services groups, either directly or through joint ventures. This paper examines the opportunities opening up in Indian financial services and how prospective entrants can move into the market.
