Germany summary: 11th Annual Global CEO Survey



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The 11th Global CEO Survey finds that over half (52 percent) of German CEOs are very confident about revenue growth over the next three years (compared to 42 percent globally). In general, respondents are less concerned than their Asian counterparts about a downturn in major economies, energy security, or the protectionist tendencies of national governments. However, they are more concerned about the availability of key skills—although improved customer service, not talent, is seen as the main source of competitive advantage.

In Germany, 29 percent of CEOs are looking to finance growth through the equity markets (compared to 19 percent globally), and M&A activity levels are similar in Germany to the global results. Western Europe, Eastern Europe and North America are important areas for future M&A activity. Asia is seen as less important.


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