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Download Issue 52 (675 KB)
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Issue 52: June 2006
Strategic alliances, licensing agreements, globalisation and an increasingly competitive environment necessitate a proactive, rather than reactive attitude towards Intellectual Property (IP).
Malaysia is taking greater steps to protect IP. It should soon see the creation of an “IP Court.” The 9th Malaysia Plan will also include measures to promote franchising - which is another form of IP licensing.
But what measures, controls and processes has your company taken to protect its IP, brand and revenue in light of global competition, shorter product life cycles, and easier access to information?
Read more about:
- Asia technology licensing potential and risk
- Licensing enforcement programmes
- Protecting your franchise through franchisee examination
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PwC Alert is a digest of topical financial and business information for clients and business associates of PwC Malaysia. Whilst every care has been taken in compiling this newsletter, we make no representations or warranty (expressed or implied) about the accuracy, suitability, reliability or completeness of the information for any purpose. PwC Associates Sdn Bhd, its employees and agents accept no liability, and disclaim all responsibility, for the consequences of anyone acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it. Recipients should not act upon it without seeking specific professional advice tailored to your circumstances, requirements or needs. |
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