1000-member PwC team, composed of Europe's best advisors and their clients, ran in the Budapest Half-Marathon
Date: September 12, 2005
It may be unprecedented that a single company represented itself with almost one thousand participants in the Budapest Half-Marathon. On September 4th the world's biggest audit and business consulting company, PricewaterhouseCoopers, proved to be the biggest on the running track, as well.
The story began one year prior to last year's New York Marathon. A passionate runner and leading member of the Dutch PWC, Jos Nijhuis, came up with an innovative idea to build customer relationships. Nijhuis's team invited its biggest clients to run together with them in the New York marathon, an idea that seemed very strange at first.
"Many people dream of participating in the Marathon but most of them do not feel they are capable of it. We help our clients reach their dreams and with it we can give them such an experience that can be compared to nothing else" - said Jos Nijhuis at the time.
PwC, in cooperation with Nike, made it possible for the average person to come in reach of goals they previously considered unimaginable. Experts trained company representatives of different age groups throughout many months. Previously, "only" 120 people completed the distance in New York, but the organisers of the Budapest Half-marathon promised to build the biggest team.
In the end they succeeded. Almost one thousand illustrious advisors and clients, among whom a strong friendship had already been established during the preparations, gathered together from all over Europe to run the 21 km long Half-Marathon. German, Dutch, Spanish, Czech, Roman and Hungarian dreams came true in Városliget today.
ENDS
PricewaterhouseCoopers provides industry-focused assurance, tax and advisory services for public and private clients. More than 120,000 people in 144 countries connect their thinking, experience and solutions to build public trust and enhance value for clients and their stakeholders. "PricewaterhouseCoopers" refers to the network of member firms of PricewaterhouseCoopers International Limited, each of which is a separate and independent legal entity.
