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In this podcast on intellectual property in the technology sector, hosted by Melanie Butler, a partner in the PwC forensics practice specialising in uncovering IP revenue leakage, Denis Potemkin from PwC Legal - who specialises in the legal aspects of IP, Tony Hadjiloucas, a director in the valuation and strategy practice - who spends most of his time valuing a company's IP, and Sharon Stotts, a director in performance improvement consulting - who improves business models and systems, talk about some of the challenges tech companies are currently facing in terms of protecting and maximising the value of their intellectual property assets. |