Li Feng Hua: PwC Global CEO Survey perspectives

"Competition is the core dynamic of every market economy" says Li Feng Hua, Chairman of China Eastern Airlines, a major Chinese airline based in Shanghai. In fact, he goes on to say, "Competition promotes the effective operations of enterprises, and brings better products to consumers. A market without competition will ultimately degrade consumer benefits, and, in the long run, will cause harm to an enterprise. Therefore, cooperation can never replace competition".

But Mr. Hua's forthright opinions are not confined to the subjects of competition and collaboration alone. In this interview, he talks candidly about what he sees as the serious shortage of talented professionals; the effect of the sub-prime mortgage crisis on Europe, the US, and points beyond; and, because the airline business is a "technology-intensive enterprise", the crucial need for new ways to solve old problems.

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