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Celebrating 10 years of CEOs' insights

Make or break: thinking for tomorrow - Inside the minds of CEOs


In a series of refreshingly candid interviews to celebrate the 10th anniversary of the Annual Global CEO survey, PricewaterhouseCoopers asked CEOs to discuss their approach to dealing with the opportunities and challenges of a changing world.

Today’s leading CEOs have an exceptional talent for interpreting the changing world around them. They depend on foresight to lead their organisations into the future with confidence.

To understand how CEOs thinking has evolved in the face of globalisation, we decided to review the opinions and attitudes they have shared with us over the past 10 years.

Just how well have CEOs actually predicted trends over the past decade? Are CEOs better equipped to anticipate the future today?










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