The greatest asset of any retail and consumer product company is its reputation and its perceived value among consumers. Corporate and brand reputations have more than symbolic value; in fact the financial value of one of the world’s most well-know brands — Coca-cola — is valued at $170 billion. Today, consumers around the world, particularly in Europe, are concerned how a company manufacturers its product and whether it is managing for continued sustainability through attention to economic, environmental, and social performance. If not, a brand’s reputation can decline, and with it, an attendant decrease in future sales and profits.
It is especially important for retail and consumer product companies to maintain the reputational integrity of their brand and to be socially responsible throughout their business operations since their products and services are usually marketed directly to product purchasers. Maintaining a bond with buyers is critical since this bond can be easily undermined if purchasers believe that companies are selling products unworthy of their reputations or made in a non-sustainable, non- environmentally friendly manner.
How PricewaterhouseCoopers can help you
PwC’s Risk Management and Sustainable Business Solutions practices help clients protect their reputations in the global marketplace. We formulate corporate social responsibility strategies, mitigate risk, integrate changes into the business and provide third-party assurance over reported information. We help companies maintain trust between themselves and society over the long-term.
