Rising costs, expanding market demand and increasing customer dissatisfaction will characterise healthcare in this decade and help redefine the roles of patients, providers and payers. Simply put, the healthcare organisations face a growing imbalance of supply and demand. In India, in particular, the healthcare sector will need to balance the divergent needs of demographic segments, some of which will need to cope with all the diseases of the "modern, western" world and others with issues, such as basic access to primary healthcare, public health engineering, disease surveillance and monitoring.
For an industry segment that is expected to have a CAGR of 16%, hitting US $47 billion in services by 2012 and employing 9 million people, PricewaterhouseCoopers is uniquely poised to serve as a trusted advisor in this segment, combining its expertise in business process, technology, finance and knowledge of associated industries, such as insurance, pharmaceuticals and bio-technology.
PwC India's expertise in handling internationally funded engagements for various state and central governments will be beneficial, as such funding focuses on developing basic healthcare infrastructure in the country. Its experience in Information Technology will play a key role in advising governments and private players to leverage technology to resolve complex business problems in this domain.
